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Jowae

Jowaé... strongly influenced by South Korean cosmetic, this French brand, owned by Alès Groupe, presents an innovative product line that results from an intense and in-depth research of the ancestral savoir-faire of the Asian pharmacopoeia. 

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This is the first brand of Phytoactive care that seeks inspiration in the word "harmony" to restore the vital balance of the skin destabilized by stress, pollution and UV rays. 93% of its components are of natural origin and its formulation associates Lumiphenols, a patented antioxidant component to extracts of Korean medicinal plants like Imperial Peony, Cherry Blossom, Sacred Lotus and Red Ginseg, among others.

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